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Check out some of the feedback from my customers

Roberto - "I was recommended by a friend to visit Joe as I have been suffering with frequent lower back pain due to a disc problem located in my lumbar. Although that issue will always be there, Joe has done some great work on the surrounding muscles particularly into my neck and shoulder area that has helped me in my manual job."

Mollie - "I have a busy schedule that includes studying and training 4-5 times per week so I was very pleased to hear about Joe. I have been struggling with muscle soreness for the last couple of months as my gym training is taking its toll on my body. Joe is very pleasant and professional and we soon worked out the best course of action to get rid of my aches and pains and improve my wellbeing. Joe has also educated me on the importance of recovery so this is something I now give more consideration to."

Faye – "I came to visit Joe’s clinic in Willerby because I was suffering with some pretty painful neck muscles due to the nature of my office job. He managed to get on top of this issue and we have now started a maintenance course of massage every 4-6 weeks. I would love to come each week although it’s a long way from Surrey where I am based!"

Graham - "After having a hip replacement I needed to seek help as part of my rehabilitation. Joe has helped me regain strength in the muscles affected by the operation, as well as rebuild my confidence. Our first goal was to increase range of movement and this came after just a few treatments. He works in a professional manner and would highly recommend to anyone!"

Youtube Video

Published on Jan 3, 2017

Try this! Introduce into your warm ups or use as a stand alone exercise.


What's it doing? By adding some resistance you have no choice but to activate your glute muscles to prevent your knee tracking medially.


Because of this, you are recruiting MORE glute muscle fibres. Therefore making the movement much easier and utilising the bigger muscles.


This will help to reduce injury to those weaker muscles that keep getting hit hard when the glutes aren't doing their job!

MEL CASH’S VIEW ON SOFT TISSUE THERAPY


I was lucky enough to study under the excellent tutelage of Mel Cash at the London School of Sports Massage. Mel has written an article that I think sums up just how great Soft Tissue Massage can be, which I’ve republished below. You can check out his website for more details and links to the numerous great books Mel has written.


Time for a new message


‘Soft tissue therapy’… much more than ‘just’ sports massage!


From Mel Cash (author & principle tutor LSSM)


‘The level of clinical skill and competence we aim to deliver is now so far ahead of the rest of the massage profession in our country that we need to set ourselves apart. People need to know there is something of much higher quality available, and we can only raise awareness by promoting a new title which identifies it.’


Through its origins at LSSM, the ISRM has been the pioneer and leader of the massage profession for 25 years, and we have continually set new, higher standards in training. I believe we now have the experience and confidence to start a new era. We should position ourselves beyond the massage profession by calling ourselves ‘Soft Tissue Therapists’, because this is a more accurate description of what we do, and the way our successful therapists make their living.


‘Sport and Remedial Massage’ implies that we only use massage techniques – but this has been inaccurate for a long time. Although very important, massage is only one among the wide range of techniques we use, and many of us regularly give effective treatments which do not include any ‘traditional’ massage strokes.


The rest of the UK massage training industry has been very slow at trying to catch up with ISRM. Many sports massage courses claim that their qualification enables therapists to ‘treat athletes’, and people naturally interpret this to mean they will be able to treat sports injuries. In reality however, they are only taught how to give athletes a massage treatment. I have also witnessed and heard reports about some therapists who seem to have been taught a style of so-called ‘sports massage’ which should really be called ‘brutal massage’, causing their clients unnecessary pain and bruising. Is this something we want to be associated with?


The level of clinical skill and competence we aim to deliver is now so far ahead of the rest of the massage profession in our country that we need to set ourselves apart. People need to know there is something of much higher quality available, and we can only raise awareness by promoting a new title which identifies it.


It is disappointing when I hear about some ISRM therapists who, after a few years, are still struggling to get enough clients when there are many others who are thriving well. It often appears to be the ones who stay in the comfort-zone of general massage treatment who do not do so well. It is the therapists who apply their advanced skills to the challenge of each new client and who strive to find solutions to their minor and chronic injuries, who prosper.


Whenever (sports) massage is mentioned, always state that what we do is ‘“Soft Tissue Therapy”… much more than “just” sports massage’!


‘Soft Tissue Therapy’ is not a protected title, so unfortunately anyone can use it. Word is spreading, and some therapists with ‘ordinary’ massage qualifications have started using the title, which makes them appear to be on the same level as us. Although we cannot prevent this, it is important that we take every opportunity to make people aware that ‘BTEC qualified’ Soft Tissue Therapists have been trained to:


  • Safely assess minor and chronic injuries


  • Apply a range of advanced techniques to treat them


  • Offer practical advice on rehabilitation, and on postural, movement, and performance improvement.


Mel Cash


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Willerby Manor Hotel, Well Lane, Willerby, HU10 6ER.

07787 241582

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